The list of provided services

Solution and global strategies

External communication

Analyses, strategies, monitoring

• Detailed analysis of the position of PKN Orlen in the CR
• Determination of detailed strategy of public relations
• Monitoring of the media
• Analysis of the monitoring
• Proposal of media course depending on the analysis of the monitoring

Direct work with journalists

• Regular meetings with journalists
• Press conferences
• Informal group meetings with journalists
• Informal individual meetings with journalists
• Targeted allocation of information into suitably selected media
• Supportive events for journalists – thematic events, seminars, trips
• Regular informing of journalists on the client in the form of press releases

Preparation of texts and expert materials

• Preparation and distribution of press releases
• Preparation and distribution of newsletter
• Preparation of other texts for the journalists (studies, thematic articles from media, unpublished texts about the client, expert texts, case studies etc.)

WWW communication

• Complete graphic, system and content management
• Internet Guerilla campaigns
• Non-traditional promotion services
• Newsletters and other web services

Other communication channels

• Preparation of call center and personnel training
• Complete personal and technical services for call center
• Preparation and operation of 800 lines
• Content management and automatic/personal answers to all customer requests (mail, phones, faxes…)

Internal communications

• Preparation of strategy and procedures of internal communication
• Complete production of all information sources and outputs
• Company trainings – professional and media trainings
• Team building
• Editing and writing of internal materials
• Project work flows for internal communication
• Strategic advisory

Public Affairs

• Startegy and philosophy based on identified clients goals
• Monitoring of events and information in political and legislative areas
• Threats and opportunities warning system
• On-line in time warnings
• Preparations of arguments, proposals and realization of strategies
• Information management system
• Strategic advisory
• Identification of key players, support to opinion leaders and decision makers
• Personal contact with identified opinion makers

Production and advertising

• Preparation and complete production of all types of corporate/social events
• Creative part of the campaign in cooperation with top creative and design shops in CZ
• Mediaplanning
• Audits and evaluations of campaigns